Develop simplistic method to aid sustainable decision making.
People who want to do the right thing, don't always do the right thing. This can be intentional misleading by companies, incomplete information, or information that is too complex for quick decision making.
We must find a way to guide people in the decisions they make. One example is 'carbon traffic light labels', however there are no doubt many other ingenious methods that would work, intergrating this with apps, or product sustainability fact sheets for example.
Why the contribution is important
Consumers must be empowered to make informed decisions if they are to engage with the issue of climate.
Companies will be incentivised to increase their environmental ratings across all products if this is visible and accessible to their customers.
Manfucturers are incentivised to create new innovative, genuinely sustainable alternatives to meet market demand.
by kerryjanerait on October 26, 2020 at 02:03PM